PureGrain HD – EF Multifamily

Engineered to look and feel like the real thing

PureGrain® High-Def™ brings the authentic look and texture of real wood to high-performance luxury vinyl flooring. Advanced digital printing and embossing create exceptional clarity, realistic grain detail and greater plank variation, while a durable rigid core delivers the stability and performance multifamily spaces demand.

Key Features & Benefits

Authentic Wood Look & Feel

Digitally scanned from real wood for authentic color, grain and texture.

35 Unique Plank Visuals

Greater visual variation helps reduce pattern repetition across larger installations.

Made in the USA

Domestic manufacturing supports reliable supply and efficient project fulfillment.

PawPrint Protection

Added protection against pet-related scratches and scuffs.*

Waterproof

Waterproof construction makes spills and everyday cleanup easier to manage.

Installs Over Most Existing Floors

Designed to install over many existing hard surfaces with minimal floor preparation.

Quiet Comfort Underfoot

Attached underlayment adds comfort while helping reduce sound.

High Dimensional Stability

Engineered for greater stability and less movement than natural hardwood.

High Indentation Resistance

A high-density rigid core helps withstand the demands of everyday multifamily use.

The PureGrain Difference

1 — Protective Top Coat
A matte finish provides a low gloss visual that hides surface imperfections.

2 — Lacquer Layer and Texture Build Up
This layer provides unhindered color clarity and realistic wood texture (EIR).

3 — Decor Layer
This layer gives the floor its design and appearance, mimicking the look of natural materials like wood.

4 — Primer Base
This layer provides a perfect canvas to start the printing process.

5 — Thicker Core Layer
High density rigid core for unmatched indention properties perfect for high traffic areas.

6 — Attached Underlayment Layer
The attached pad provides both sound reduction and ease of installation.

The Four D’s of PureGrain High-Def

Depth

High-Def™ digital printing delivers 5X greater color clarity than traditional film-based visuals.

Durability

Evertuff Clearcoat® uses a protective UV-cured coating to enhance abrasion resistance without a traditional wear layer.

Dimension

Digital embossing creates surface texture precisely aligned with the natural wood visual.

Design

Each style begins with real wood imagery and features 35 unique plank visuals to reduce repetition across the floor.

Quick Links & Resources

*All warranties apply exclusively to owner-occupied residential installations. See applicable warranty documentation for complete terms, conditions, limitations and exclusions.