PureColor® solution-dyed carpet fiber is engineered for lasting color, superior stain resistance and easy maintenance. Because the color is built into the fiber, PureColor® helps carpet stand up to everyday wear while maintaining its appearance across demanding multifamily environments.
The color on traditional carpet fibers is only skin-deep and sits only on the surface, like the red skin of a radish.
With PureColor, the color is built into the fiber, like the orange of a carrot.
Resists common household stains for easier unit maintenance.
Built for easy cleaning — even with a bleach solution.
Maintains color through prolonged exposure to sunlight.
Solution-dyed color runs throughout every fiber.
Built-in SoilShield® helps repel dirt and soil.
PureColor® fibers are solution dyed, meaning color is infused throughout the fiber rather than applied only to the surface. This technology delivers dependable stain and fade resistance, consistent color and easier maintenance — helping multifamily carpet perform beautifully through everyday use, unit turns and ongoing property demands.
32%
less energy
42%
less greenhouse gasses
87%
less water
Made in the USA
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